Background
We brought together industry and ByDesign experts across SAP to pull together a cohesive industry resource for sales and partners.

When and How to Use this kit
Use this kit to learn more about the industry and client personas, the issues they face, and their motivations for evaluating an ERP system.

• Get to know key industry issues and personas.

• Prepare for initial client calls with the personas, conversation starters and value proposition slides.

• Prepare for pitch meetings via the key issues and sales strategy sections.

• The last section consolidates resources and customer stories specific to the industry that you can send clients.