Understanding the Disconnect: ERP and CRM Systems in Manufacturing

Frustrated by production delays due to inaccurate inventory data?

Disconnected CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems create a communication gap that hinders manufacturers from fulfilling customer orders efficiently. But these systems generally operate as separate entities, hindering the flow of vital information and creating significant challenges that keep manufacturers from achieving optimal efficiency and customer satisfaction.

To better understand the impact of these disconnected systems, let’s explore the key differences between ERP and CRM.

With manufacturers, particularly those still in the midst of a great digital transformation, as noted by consulting firm McKinsey, the need to utilise CRM and ERP systems is more pronounced than ever, as it can usher seismic shifts in every stage of the value chain, from manufacturing and warehousing to sales, distribution, and service.