Data recovery is critically important nowadays. That is not surprising given how data is now a major driver of any business in this digital-first world. This is, to be clear, nothing new as data-centric companies, like credit bureaus and information aggregators, have for the longest time been in existence. But data’s importance rose dramatically over the past few years, buoyed mostly by innovative technologies such as the cloud, big data and the Internet of Things.

Among other things, data can help your business in these ways: