Digital marketing is a mine field, it is also a pre-requisite for every business. Today’s marketing teams must build digital into their overall plans but they must also understand what areas of digital to leverage. The days of using Digital exclusively for filling the top of funnel with Pipeline have long gone.
At the same time Digital landscape available for awareness marketing is becoming increasingly complex and fragmented. Done correctly today’s digital marketing techniques can deliver highly qualified leads, targeted awareness and deep customer insight.
The key to “pulling” the right lever for your marketing aims comes down to the digital engagement techniques that you utilise in your campaigns. You may drive traffic to a page, but how do you maximise the results and impacts once your viewers reach? This playbook will help you to understand how to build effective content that engages viewers to educate, inform, capture opt-ins, and collect insights.