Shout
High level, headline grabbing content, with striking visuals and single points made in short sentences. This content needs to be sent wide it helps with targeting later. Shouting serves two purposes. 1) General awareness 2) The net at the top of your funnel
Divert
Put this content in front of a broad but targeted audience and give them choices to steer their digital journey. A viewer that chooses to divert wants deeper information at the end of each click they make.
Interact
interaction is as simple as click and as complex as a 50 question online survey. Put appropriate interaction at all stages of the journey. But the critical interaction is the one where the reader becomes a subscriber (The Opt-In). Your challenge is to balance the level of interaction with the perceived value of your content. (On360 sweet spot)
Discover
This is a two-way concept keep your audience discovering new things about you and continue to discover new things about your audience. Fresh content with a mechanism for more interaction keeps the mutual discovery as an ongoing process. (On360 Sweet Spot)
Cultivate
This is content for well-segmented and understanding audiences. Such as your existing users. Content here should educate and consult. It should be highly personalized as its purpose is to ensure your close contacts feel understood. (on360 Sweet Spot)
test
this is a test