From Churn to Retention: How Is Your CRM Solution Transforming Customer Relationships? (SugarCRM)

AOPG Insights

This intelligent assessment is specifically designed to help you determine how SugarCRM can help transform your customer relationships.

Answer these simple questions and immediately get a detailed custom white paper that will highlight key areas where you can

improve your CRM, emailed directly to you.

1. How would you evaluate your company's customer churn rate in the past 12 months?

Good - Very little churn.

Satisfactory - Some degree of churn.

Unsatisfactory - Significant churn.

2. To what extent does your organisation personalise the entire customer journey?

Full personalisation across all customer touchpoints.

Some personalisation across some customer touchpoints.

Limited, mainly manual personalisation.

3. How joined up is your CRM across sales, marketing and customer experience?

Fully integrated.

Partially integrated.

Limited/No integration.

4. What is your single biggest issue or concern with your current CRM?

Limited or outdated functionalities. Can’t be customised.

Complexity in navigation and not user-friendly.

Lack of integration and interoperability with other tools or systems.

Insufficient/incomplete insight into customer behaviour and preferences.

5. How confident are you that your CRM is identifying strong leads?

We are able to identify high-quality leads.

Lead quality is okay but variable.

Low confidence in lead quality.

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